Fahrvergnügen

Back in the 1990s Hot Wheels had a 2nd-generation VW Golf, and released it in black, in 2 variants:

Ever wondered what "Fahrvergnügen" means?  I got curious and checked the internet.  It was a word coined by the VW advertising people to describe the driving experience one gets when using a vw car.  It means 'Driving enjoyment".  Not only that, but the reddish design next to the word is part of their advertisement: it's a stick figure of a man driving a car. 

Here is the VW ad about Fahrvergnugen in 1990:

https://www.youtube.com/watch?v=eOnne-90CLI